Projects - Retail Trade

Der österreichische Handel 2017 – Daten, Fakten, Analysen
The Austrian Trade 2017 – Facts, Figures, Analysis

The publication “The Austrian Trade 2017 – Facts, Figures, Analyses” provides comprehensive and most recent data on the trade in Austria, but also by retail trade sectors (including selected retail trade industries), wholesale trade and the automobile sector. The compact reference guide in A-5 format is structured as follows: (1) structure of trade, (2) trade as employer, (3) output of trade and (4) the economic situation in trade. The special topic 2017 provides a comprehensive comparison between trade and other central economic sectors in Austria. Statistical data of well-known institutions (Statistik Austria, Eurostat, etc) as well as recent research results, database analyses and projections of the Austrian Institute for SME Research build the basis for the different analyses.
On behalf of: Austrian Federal Economic Chamber
Contact: Ernst Gittenberger

Infoservice Handel 2016
Info service trade 2016

The project included recent facts and figures on trade in the Federal States in Austria. In 2016 five reports described the following aspects: consumer online-shopping, employment aspects, enterprise demography, micro-economic position of trade enterprises, Christmas sales.
On behalf of: Economic Chamber Upper Austria, Salzburg, Styria, Tyrol, Vorarlberg, Vienna, Burgenland
Completed: 2016/12
Contact: Ernst Gittenberger

Einzelhandel – Quo Vadis?
Retail – quo vadis?

Retail trade is a main employer in Austria and also in Upper Austria. Every tenth employee in the Upper Austrian economy works in retail trade. Although there are structural changes, retail trade is (still) a stable employer. Trends and developments however indicate changes in retail trade with effects on the employment situation. Fundamental shifts in retail trade (keyword: internet retail trade) change the demands for the staff, and exactly these shifts and the high importance of retail trade as employer suggest a detailed discussion on the effects of central retail trade trends on the employment situation.
On behalf of: Arbeitsmarktservice Oberösterreich (AMS)
Completed: 2016/12
Contact: Eva Heckl

Der österreichische Handel 2016 – Daten, Fakten, Analysen
The Austrian Trade 2016 – Facts, Figures, Analysis

The publication of the Austrian Trade Report is issued for the 13th time in 2016. It focusses on the analysis of current developments in retail trade, wholesale and the automobile industry.
On behalf of: Austrian Federal Economic Chamber
Completed: 2016/12
Contact: Ernst Gittenberger

Die EinzelhändlerInnen - Studie zum Unternehmertum im Einzelhandel 
Retail traders – Study on entrepreneurship in retail trade

The first study on entrepreneurship in retail trade – on behalf of the Federal Economic Chamber, department for trade – analyses the reasons for enterprise foundation, the strategies, level of contentment and future development plans of the retail traders. The main reason to start an enterprise is self-realisation, strategies focus on the long-term. The level of contentment regarding self-employment in retail trade is high – and low regarding bureaucracy. Digitalisation is the main topic for future. The report was published in three parts and is based on the comprehensive study of the Austrian Institute for SME Research called “Ein neuer Blick auf das Unternehmertum”.
On behalf of: Austrian Federal Economic Chamber
Completed: 2016/07
Contact: Ernst Gittenberger

Strukturanalyse im stationären Einzelhandel 2016
Structural analysis of retail 2016

The annual structural analysis comprised data and facts on the status quo, the development of business data, the sales area and concentration tendencies of retail in Austria.
On behalf of: Austrian Federal Economic Chamber
Completed: 2016/07
Contact: Ernst Gittenberger

Konsumentenverhalten im Distanzhandel 2016
Distance Selling – Consumer Behaviour 2016

The 7th edition of the study “Distance Selling – Consumer Behaviour 2016” analysed the shopping behaviour of the Austrian population regarding the classic mail-order business as well as in internet retail-trade. The main indicators were the number of Austrians, buying via distance selling, expenditures as well as the development over a time period. Furthermore, the main focus in 2016 was on the dynamic development of smartphone-shopping. New topics were the detailed analysis of the return rate and consumer satisfaction with the speed of delivery.
On behalf of: Retail Trade Association
Co-operation: MAKAM Market Research
Completed: 2016/06
Contact: Ernst Gittenberger

Erhebungen zum Weihnachtsgeschäft 2015
Christmas sales 2015

The reports on the Christmas sales 2015 in Vienna include a consumer as well as enterprise survey. The project is conducted simultaneously with the Austrian wide survey on Christmas sales.
On behalf of: Federal Economic Chamber Vienna
Completed: 2015/12
Contact: Ernst Gittenberger

Infoservice Handel 2015
Info service trade 2015

The project „Infoservice trade 2015“ included recent facts and figures on trade in the Federal States in Austria. In 2015 five reports analysed the following aspects: consumer online-shopping, employment aspects, enterprise demography, micro-economic position of trade enterprises, Christmas sales and status quo and development of shopping centers.
On behalf of: Economic Chamber Salzburg
Completed: 2015/12
Contact: Ernst Gittenberger

Der österreichische Handel 2015 – Daten, Fakten, Analysen
The Austrian Trade 2015 – Facts, Figures, Analysis

The publication of the Austrian Trade Report is is-sued for the 12th time in 2015. It focusses on the analysis of current developments in retail trade, wholesale and the automobile industry.
On behalf of: Austrian Federal Economic Chamber
Completed: 2015/12
Contact: Ernst Gittenberger

Der niederösterreichische Handel 2015
Trade in Lower Austria 2015

The study analyses in detail the retail trade in Lower Austria and the several trade sectors (retail trade, wholesale trade, automotive industry). In addition, the project includes five short reports from the monitoring study “Info service trade 2015”.
On behalf of: Federal Economic Chamber of Lower Austria
Completed: 2015/11
Contact: Ernst Gittenberger

Strukturanalyse im stationären Einzelhandel 2015
Structural analysis of retail 2015

The annual structural analysis comprises data and facts on the status quo, the de-velopment of business data, the sales area and concentration tendencies of retail in Austria.
On behalf of: Austrian Federal Economic Chamber
Completed: 2015/07
Contact: Ernst Gittenberger

Konsumentenverhalten im Distanzhandel 2015
Distance Selling – Consumer Behaviour 2015

The study “Distance Selling – Consumer Behaviour 2015” demonstrates the dynamic development in distance selling. The situation of m-commerce is again presented and as a new focus the level of satisfaction in using the possibilities of distance selling is analysed.
On behalf of: Retail Trade Association
Completed: 2015/07
Contact: Ernst Gittenberger

Musterkostenrechnung für Neuwagen und Refundierung von Gewährleistungs- und Garantiearbeiten für Kfz-Reparaturen
Model cost accounting for new motor vehicles and repayment of guarantee claims for repair work

The project „motor vehicles 2014“ comprises two studies on the topics model cost accounting and guarantee claims. The study is based on the analyses of 2004 and 2009.
On behalf of: Association of Austrian Motorvehicle Companies
Completed: 2015/04
Contact: Ernst Gittenberger

Infoservice Handel 2014
Infoservice trade 2014

The project „Infoservice trade 2014“ shall provide recent facts and figures on trade at the level of the Federal States. In 2014 five reports about retail trade expenditures, employment aspects, enterprise demography, micro-economic position of trade enterprises and Christmas sales were prepared.
On behalf of: Chamber of Economy Vienna - Department of Trade
Completed: 2015/01
Contact: Ernst Gittenberger

Erhebungen zum Weihnachtsgeschäft 2014
Christmas sales 2014

The reports on the Christmas sales 2014 in Vienna include a consumer as well as enterprise survey. The project is conducted simultaneously with the Austrian wide survey on Christmas sales.
On behalf of: Federal Economic Chamber Vienna
Completed: 2014/12
Contact: Ernst Gittenberger

Der österreichische Handel 2014 – Daten, Fakten, Analysen
The Austrian Trade 2014 – Facts, Figures, Analysis

The publication of the Austrian Trade Report is issued for the 11th time in 2014. It focusses again on the analysis of current developments in retail trade, wholesale and the automobile industry.
On behalf of: Austrian Federal Economic Chamber
Completed: 2014/12
Contact: Ernst Gittenberger

Strukturanalyse im stationären Handel 2014
Structural analysis of retail trade 2014

The annual structural analysis comprises data and facts on the status quo, the development of business data, the sales area and concentration tendencies. Further differentiation includes retail shops, wholesale business (with sales area to sell to private households) and local stores of producers.
On behalf of: Austrian Federal Economic Chamber
Completed: 2014/08
Contact: Ernst Gittenberger

Konsumentenverhalten im Wiener Distanzhandel 2014
Distance Selling – Consumer Behaviour Vienna 2015

The study “Distance Selling – Consumer Behaviour Vienna 2015” demonstrates the dynamic development in distance selling in Vienna. The situation of m-commerce is again presented and as a new focus the level of satisfaction in using the possibilities of distance selling is analysed.
On behalf of: Economic Chamber Vienna
Completed: 2014/07
Contact: Ernst Gittenberger

Internet-Einzelhandel 2014
Internet retail trade 2014

The study of the Austrian Institute for SME Research on the dynamic growth of internet retail trade analyses the situation of enterprises as well as consumers. Apart from an update of the 2011 project, industries as well as product groups are included in the study 2014.
On behalf of: Austrian Federal Economic Chamber
Completed: 2014/06
Contact: Ernst Gittenberger

Konsumentenverhalten im Distanzhandel 2014
Distance Selling – Consumer Behaviour 2014

The updated study “Distance Selling 2014” shall analyse the dynamic development in the consumer behaviour. The topic M-Commerce shall also be kept up and a new subject “Why consumers buy online” will be included.
On behalf of: Retail Trade Association
Co-operation: MAKAM Market Research 
Completed: 2014/06
Contact: Ernst Gittenberger

Folgenabschätzung: Tourismusabgabe des Tiroler Kfz-Einzelhandels
Impact assessment: tourism levy for motor vehicle retail trade in Tyrol

To show whether the higher assessment basis for a tourism levy in Tyrol for motor vehicle retail trade seems to be appropriate, the study provides comparisons with other industries in Tyrol as well as the motor vehicle trade.
On behalf of: Federal Economic Chamber of Tirol
Completed: 2014/05
Contact: Peter Voithofer

Infoservice Handel 2013
Infoservice trade 2013

The project „Infoservice trade 2013“ shall provide recent facts and figures on trade at the level of the Federal States. In 2013 five reports about retail trade expenditures, employment aspects, enterprise demography, micro-economic position of trade enterprises and Christmas sales were prepared.
On behalf of: Chamber of Economy Vienna - Department of Trade
Completed: 2014/01
Contact: Ernst Gittenberger

Der österreichische Handel 2013 – Daten, Fakten, Analysen
The Austrian Trade 2013 – Facts, Figures, Analyses

The publication of the Austrian Trade Report is issued for the 10th time in 2013. It focusses on the analysis of current developments in retail trade, wholesale and the automobile industry.
On behalf of: Austrian Federal Economic Chamber
Completed: 2013/12
Contact: Ernst Gittenberger

Konsumentenverhalten im Distanzhandel 2013
Distance Selling – Consumer Behaviour 2013

The updated study “Distance Selling 2013” shall analyse the development in the consumer behaviour but also provide a more detailed analysis of the main topic M-Commerce.
On behalf of: Retail Trade Association
Completed: 2013/06
Contact: Ernst Gittenberger

Der österreichische Handel 2012 – Daten, Fakten, Analysen
The Austrian Trade 2012 – Facts, Figures, Analysis

The publication of the Austrian Trade Report is issued for the 9th time in 2012. It focusses on the analysis of current developments in retail trade, wholesale and the automobile industry.
On behalf of: Austrian Federal Economic Chamber, RHK Brno
Completed: 2012/12
Contact: Ernst Gittenberger

Infoservice Handel 2012
Infoservice trade 2012

The project „Infoservice trade 2012“ shall provide recent facts and figures on trade at the level of the Federal States. In 2012 five reports about retail trade expenditures, employment aspects, enterprise demography, micro-economic position of trade enterprises and Christmas sales were prepared.
On behalf of: Chamber of Economy Vienna - Department of Trade, Federal Economic Chamber of Tirol, Federal Economic Chamber Steiermark - Department of Trade, Economic Chamber Salzburg, Economic Chamber Upper Austria
Completed: 2012/12
Contact: Ernst Gittenberger

Konsumentenverhalten im Distanzhandel 2012
Distance Selling – Consumer Behaviour 2012

The updated study „Distance Selling – Consumer Behaviour 2012“ shall analyse the development of consumer behaviour but also provide a more detailed analysis of M-Commerce.
On behalf of: Retail Trade Association
Completed: 2012/07
Contact: Ernst Gittenberger

Strukturanalyse im stationären Handel 2012
Structural analysis of trade 2012

The annual structural analysis shall provide a comprehensive analysis of the status quo and an overview of the development of business data, sales area as well as concentration tendencies. Calculations will be differentiated by retail stores, whole sale stores (with sales area for sales to private households) and retail outlets.
On behalf of: Austrian Federal Economic Chamber
Completed: 2012/07
Contact: Ernst Gittenberger