The Trade Yearbook, compiled annually by KMU Forschung Austria, is the most comprehensive analysis of Austrian trade. It contains current figures on industry structure, sales, personnel development, and company profitability.

The 2025 Trade Yearbook: A Strong Economic Sector Under Pressure

With approximately 90,800 companies in 2023, trade plays a significant role in the Austrian economy. Trade accounts for 16% of all companies in the market-oriented economy and had the highest turnover at 30%. In 2022, trade was the second-largest employer, accounting for 20% of the total economy, and it contributed 17% to value added. In 2024, 54% of employees were women, and 30% had a migrant background. The average age of employees was 40.

However, the number of companies has been declining since 2019. In 2022, the closure rate was 7%, which was higher than the start-up rate of 5.8%. The number of employees fell by 1% between 2023 and 2024. Additionally, sales declined by 0.8% in nominal terms and by 1.6% in real terms in 2023 and 2024.

Cautious upward trend despite structural challenges

Following a period of recession, an economic recovery is emerging, albeit slowly. The retail sector will benefit from rising real wages in 2025. However, achieving a sustainable improvement in the overall situation requires confidence from both consumers and businesses. While economic policy measures and reforms are needed to strengthen confidence, they must not jeopardize the recovery.