Focus:

  • Retail research
  • Consumer behaviour Research and online research
  • Entrepreneurship research
  • Family businesses and business successions
  • Rating Models
  • Structural analyses and industry dynamics

Wolfgang Ziniel joined the Austrian Institute for SME Research in 2012. His research focuses on retail research and consumer behaviour. Further focuses are structural and sector analyses, entrepreneurship, family businesses and business succession, as well as the further development and application of the rating models of the Austrian Institute for SME Research.

Before joining the institute, Wolfgang Ziniel worked as an assistant at the Vienna University of Economics and Business Administration. His dissertation "Third Party Product Reviews and Consumer Behaviour" deals with questions of psychometrics in consumer behavior and was awarded the "Stephan-Koren-Prize" by the WU Vienna. In addition, he works as an FH (university of applied sciences) lecturer.

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