Focus

• Structural analyses and industry dynamics, esp. Retail research
• Industry studies, including on topics such as e-commerce, local supply, regional analyses, agriculture, the leisure industry, and security and defense
• Transformative entrepreneurship
• Online research
• Entrepreneurship research, Family businesses and business successions
• Rating Models and Balance Sheet Ratios

Wolfgang Ziniel has been working as a researcher at KMU Forschung Austria since early 2012. His work focuses on practical analyses and supporting key research topics that are relevant to businesses, politics, and society.

Before joining KMU Forschung Austria, Wolfgang Ziniel was employed as an assistant at the Institute for Marketing Management at WU Vienna. In his dissertation “Third Party Product Reviews and Consumer Behavior,” which was awarded the Stephan Koren Prize, he dealt with psychometric issues in consumer behavior.

He is also involved as an external lecturer at a university of applied sciences. In his courses, he deals with research methods in wine marketing and marketing case studies in the context of SMEs.